Mexico's national team generated a record tourism impact of over $42 million during the 2026 World Cup, according to the Secretary of Tourism (Sectur). With 7.8 million visitors in host cities Mexico City, Guadalajara, and Monterrey, the tournament solidified the country as a global destination. Currently, the team leads the group with 9 points (3W-0D-0L) and a goal difference of +6.
What was the economic impact?
Sectur reported that the event created 130,900 direct jobs, with Mexico City accounting for 100,000 positions. Hotel occupancy averaged 66%, peaking at 90% during matches. Airports handled 6.4 million passengers, with AIFA seeing an 18% increase.
How were the benefits distributed?
Mexico City was the most visited destination, with 4.4 million tourists and contributions of $25.8 million. Guadalajara and Monterrey attracted 3.4 million visitors and $16.4 million. The food sector saw sales increases of up to 80%, while FIFA Fan Fest drew 6.7 million attendees.
What's next for tourism in Mexico?
Secretary Josefina Rodríguez Zamora highlighted that the World Cup positioned Mexico as a world-class host. With promotional campaigns, the country aims to attract more visitors to other destinations. Currently, the national team maintains its lead with a 5-point advantage over South Africa and a 4W-0D-1L record in its last five matches.
